What is a cookie ?

A cookie is a small text file which is downloaded to your computer the first time you visit a web page; on every computer there is a directory created to keep all the downloaded cookies. Please note that cookies cannot contain viruses.

What is its purpose ?

It allows us to present information more in line with your interests when you return to view our site, as the cookie retains information of your previous visits. For more information about cookies please visit www.allaboutcookies.org

How to remove cookies using the principal web browsers

Internet Explorer

From the Tools menu select “Internet Options”. Once there, click on the tab “Privacy”, where you will be able to adjust the level of security you desire while navigating the internet. Additionally, on the “General” tab of the same menu it is posible to delete both cookies and the history of web pages visited. Internet Explorer 8 includes the navigation mode “In Private” which allows navigation without cookies, temporary internet files, or website visit history being stored.


From the Tools menu select “Options” and finally “Privacy” from where the user may choose which cookies to accept, from whom, and for how long they wish to retain them on their computer. Likewise, if you click on the button to delete cookies individually, you will access another menu which allows you to delete these files from the computer. Firefox 3.5 includes the option of private navigation within the Tools menu.


Select the menu Tools, then Options, then click on the tab “Advanced” and go to the Security section. From “Cookies Configuration” click on the button “Show cookies” and delete all the cookies from the list, clicking on “Delete All”. Also you can delete all the cookies that you have created in a defined period with the option “Delete browsing data” from the Tools menu.


Click on the Tools menu option, then click on “Delete Personal Information”. Following this click on “Detailed Options” and select “Delete all registers”, unclick the boxes of the rest of the Private Data options that you do not wish to delete, and then click on “Delete”.


Click on the Edit menu, then select Preferences, then Security and Show cookies. Click on “Delete All” and accept in order to eliminate the list of cookies.

What data are stored on the louisbarton.com cookies ?

The only data that is stored is an identifier which allows us to recognize the computer with which you are browsing in order to show you the most relevant information based on your activity in previous visits (web pages visited, date & time, etc). At no time is this identifier associated to personal data.

What do we do with this information ?

If you have selected a favorite brand, then thanks to the cookie you may obtain information from the shop immediately when you start to browse the web. Also, you will receive personalised bulletins. We also use the information stored in the cookies to do remarketing, which allows us to show you those products within our adverts which may be of most interest to you. This technology is implemented using the Google Analytics functions available to Display Network advertisers.

The following cookies originating from Google collect anonymous user data for various purposes:


This uses cookies to improve advertising and normally is used to focus advertising according to the content which is relevant for a user, thereby improving the performance of the campaign, and avoiding showing adverts that the user has already seen.

The ID of each DoubleClick cookie is essential for these applications. For example, Doubleclick uses the cookie ID to maintain a register of the adverts which are shown on each browser. At the time of publishing an advert on a browser DoubleClick can use the cookie ID of the said browser to confirm the DoubleClick adverts that have been viewed on the browser. This is how DoubleClick avoids showing adverts that the user has already seen. In the same way, the cookie IDs allow DoubleClick to record the communications related to advert requests, like for example, when a user sees a DoubleClick advert and subsequently uses the same browser to visit the advertiser’s website, and make a purchase.

The DoubleClick cookies do not contain personal identification information. On occasions the cookie contains an additional identifier which looks like the cookie’s ID. This identifier is used to identify an advertising campaign to which a user has been previously exposed; but DoubleClick does not store other data in the cookie and no data stored allow personal identification.

When does DoubleClick send cookies to a browser ?

DoubleClick sends a cookie to the browser after any printing, click or other activity which results in a call to the DoubleClick server. If the browser accepts the cookie, it is then stored on the browser.

Typically DoubleClick sends a cookie to the browser when a user visits a webpage which contains DoubleClick adverts. The webpages with DoubleClick adverts include advert labels which indicate the browsers which are requesting advertising content from the DoubleClick server. When the server delivers the advert content it also sends a cookie. However, a webpage does not have to show DoubleClick adverts for this to occur, it just needs to include DoubleClick advert labels, which could load a click registration system, or a printing pixel in its place.


If a user disables this function with the advertising preferences Administrator, the ID of the unique DoubleClick cookie on the browser is overwritten with the phrase “OPT_OUT”. Due to a unique cookie ID no longer existing, the disabled cookie cannot associate with a defined browser.


This collects the behaviour of the web users in order to allow analytics and improvement of our services. Thanks to this cookie we understand better what type of user visits us, which pages or sections interests them more, which options they prefer within our services etc., and thanks to this we promote improvements to the webpage in order to highlight the content which most interests them really.

Adwords Conversion

This advises us when a user who has clicked on a advert of the Google Adwords network ends up purchasing any of our products, so that we are able to assess which of our campaigns are most efficient and in this way improve our services for the users.

Tag Manager

This cookie simply allows us to group together all the previously mentioned Google cookies within the same script so that their administration and follow-up is more efficient.


This is a hosting system which stores the images which our website uses and is able to supply them to the user with a much more optimised download speed.


This tells us about the user’s behaviour on louisbarton.com, covering both the products browsed and any purchase of them. Thanks to this cookie we are able to provide what the user is looking for and needs along the length of the network.


This collects the behaviour of the users on the website with the function of improving our services. Thanks to this cookie we understand better what type of product each user who visits us likes, which webpages or sections they are most interested in, and accordingly we are able to provide the user with what they are looking for and need.